The great health supplements con: How firms like Seven Seas and Vitabiotics exaggerate benefits of pills used by millions says Which?

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Article in Daily Mail by Sean Poulter.

– Study found many of the claims made for products are not only exaggerated and misleading but may be unauthorised
– Manufacturers responded angrily to the Which? report by accusing the consumer group itself of misleading the public

The makers of big brand health supplements were yesterday accused of exaggerated and misleading claims for their benefits to heart health, joints and digestion.

Names such as Seven Seas and Vitabiotics tap into families’ health concerns, but many of their products fail to deliver the promises on the packaging, according to a study.

The health supplement industry is growing rapidly and now makes some £385million a year in the UK.

However, the study by experts at consumer group Which? – entitled Don’t Believe The Hype – found many of the claims made for these products are not only exaggerated and misleading, but may even be unauthorised

Read more here

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